Last updated: 05 May 2026
1. Who we are
SM Studio is a UK‑based, online‑only creative service operated by a sole trader (“we”, “us”, “our”). We provide digital design, development, and related services to clients worldwide.
Business address: available upon request for legitimate enquiries.
2. What this policy covers
This Privacy Policy explains how we collect, use, store, and protect your personal data when you:
- Visit our website;
- Contact us via forms, email, or social platforms;
- Purchase or enquire about our services.
3. Data we may collect
We may collect and process the following types of information:
- Contact details: name, email address, Discord or social handles.
- Project information: requirements, references, assets you choose to share.
- Technical data: IP address, browser type, device information, pages visited (via analytics, if you accept cookies).
- Communication history: messages, quotes, and agreements related to your project.
4. How we use your data
We use your data to:
- Respond to enquiries and provide quotes;
- Deliver and manage projects you request;
- Maintain basic records for accounting and tax purposes;
- Improve our website and services using aggregated analytics data (if enabled by your consent).
5. Legal bases for processing
We rely on the following legal bases under UK GDPR:
- Contract: when processing is necessary to provide the services you request.
- Legitimate interests: for basic site security, spam prevention, and service improvement.
- Consent: for optional analytics cookies and similar technologies.
6. Cookies and analytics
We use cookies and similar technologies to operate our site and, with your consent, to measure traffic and usage. For full details, see our Cookie Policy.
7. How long we keep your data
We keep personal data only for as long as necessary for the purposes described above, including:
- Project and communication records: typically up to 6 years for tax and accounting obligations.
- Analytics data: retained according to our analytics provider’s standard retention settings.
8. Sharing your data
We do not sell your data. We may share limited data with:
- Service providers such as hosting, analytics, or payment platforms;
- Professional advisers (e.g. accountants) where required;
- Authorities, if required by law.
9. International transfers
Some service providers may be located outside the UK/EEA. Where this occurs, we aim to ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.
10. Your rights
Subject to applicable law, you may have the right to:
- Access the personal data we hold about you;
- Request correction of inaccurate data;
- Request deletion of your data where appropriate;
- Object to or restrict certain types of processing;
- Withdraw consent for analytics cookies at any time.
To exercise these rights, contact us using the details below.
11. Security
We use reasonable technical and organisational measures to protect your data. However, no online transmission or storage system can be guaranteed 100% secure.
12. Contact
If you have questions about this policy or your data, you can contact us via our website or Discord, or request our business contact details for formal enquiries.
13. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates the latest revision.